Nilson Report

Issue 1063 | May 2015

FEATURED COMPANIES

Companies featured in this issue include:

Purchase Volume in Latin America

Investments & Acquisitions - April 2015

Purchase Transactions on Cards Issued in Latin America 2014 vs. 2019

Latin America General Purpose Cards 2014 vs. 2013

Purchases at Merchants on U.S. General Purpose Cards

Purchase Volume at Merchants Using General Purpose Credit, Debit, and Prepaid Cards Issued in the U.S.

Purchase Transactions on Cards Issued in Latin America 2014 vs. 2019

Visa, MasterCard, American Express, and Diners Club cards issued in the Latin America and Caribbean region generated 15.55 billion purchases at merchants in 2014.

Visa
9.97 Billion
MasterCard
5.11 Billion
American Express
0.40 Billion
Diners Club
0.08 Billion

Full access to the Purchase Transactions on Cards Issued in Latin America 2014 vs. 2019 results is available when you subscribe to The Nilson Report.


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POSTED MAY 19, 2015 | PRINT

Latin America General Purpose Cards

Please note: Only subscribers can access the charts included with this article.

Credit, debit, and prepaid Visa, MasterCard, American Express, and Diners Club brand general purpose-type cards issued in Latin America and the Caribbean generated $689.63 billion in purchases of goods and services at merchants in 2014, up 15.8%. 

Visa’s 59.47% market share of purchase volume fell by 95 basis points from 2013. MasterCard’s share grew 141 basis points to 31.83%. American Express’s share at 7.74% slipped 33 basis points. Diners Club’s share was 0.96%, a decline of 14 basis points. 

Total volume, which is the combination of purchases at merchants and cash advanced against lines of credit or withdrawn from funds on deposit (received over the counter at bank branches, through balance transfers, or from ATMs), reached $1.499 trillion in 2014, an increase of 12.4%.

Combined credit and debit cash volume reached $809.33 billion, equal to 53.99% of total volume in Latin America/Caribbean last year, a decline from 55.35%. 

Total Visa volume was 61.96% cash, which was down from 62.71%. MasterCard cash volume equaled 38.90% of total volume, down from 42.08%. Cash accounted for 1.91% of total American Express volume and 8.71% of total Diners Club volume. 

General purpose cards in circulation reached 625.1 million at the end of 2014, up 5.7% over 2013. Combined Visa and MasterCard cards reached 611.2 million and accounted for 97.77% of all general purpose cards in the region. Amex and Diners cards totaled 13.9 million and accounted for the region’s remaining 2.23%. 

Transactions to purchase goods and services reached 15.55 billion last year, an increase of 8.6%. Combined Visa and MasterCard purchase transactions reached 15.07 billion, accounting for 96.95% of the region’s total. 

American Express and Diners Club purchase transactions accounted for the remaining 3.05% or 0.44 billion transactions.

Purchase transactions on Visa cards grew by 566.3 million. Visa’s market share of purchase transactions was 64.11%, a decline from 65.69% in 2013. Purchase transactions on MasterCard cards grew by 637.8 million. MasterCard’s market share was 32.84%, up from 31.22%. 

American Express’s share of purchase transactions was 2.56%, the same as in 2013. Diners Club’s share was 0.49%, down from 0.53% in 2013. 

The average amount of a general purpose card purchase transaction was $44.36 in 2014, up 6.6% from 2013. Visa had the largest percentage increase, up 7.5% to $41.15.

The average purchase volume per card was $1,103.20 last year, up 9.6%. Visa had the largest percentage increase, up 9.9% to $904.50.

The average amount of a cash transaction was $160.83, up 3.9%.

Latin America accounted for 6.01% of Visa’s worldwide purchase volume in 2014, up from 5.83% the prior year. The region accounted for 8.83% of Visa purchase transactions worldwide, down from 9.17% in 2013, and 16.01% of all Visa cards in circulation, down from 16.36%.

Latin America accounted for 6.69% of MasterCard’s worldwide purchase volume, up from 6.19% in 2013. The region accounted for 9.91% of MasterCard purchase transactions worldwide last year, up from 9.85% in 2013, and 10.98% of all MasterCard cards in circulation, down from 11.21%. 

For American Express, Latin America accounted for 5.22% of its worldwide purchase volume in 2014, up from 5.10% in 2013, and 10.58% of all Amex cards worldwide, up from 9.96%.

Latin America accounted for 4.03% of Diners Club/Discover worldwide purchase volume in 2014, up from 4.02% in 2013. The region accounted for 3.58% of Diners Club/Discover cards worldwide, up from 2.96%. 

Prior issues: 1040, 1020, 995, 972, 952, 927, 902, 883, 861



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