Nilson Report

Issue 1140 | Oct 2018


Companies featured in this issue include:

Payment Cards in Circulation Worldwide

Investments & Acquisitions—September 2018

Global General Purpose Cards Midyear 2018 vs. Midyear 2017

Top Issuers of General Purpose Credit Cards in the U.S. Midyear 2018

Top Credit Card Issuers in Latin America 2017

Top Debit Card Issuers in Latin America 2017

Top General Purpose/Visa/Mastercard Card Issuers in Latin America 2017

Top Issuers of General Purpose Credit Cards in the U.S. Midyear 2018

General purpose credit card outstandings as of June 30, 2018 were $904.87 billion. Market share for the 12 largest issuers are listed in the chart on page 9. Listed here are the top 5.

1. JPMorgan Chase
$145.26 billion outstandings, 16.1% market share
2. Bank of America
$106.58 billion outstandings, 11.8% market share
3. Citi
$106.29 billion outstandings, 11.7% market share
4. American Express
$104.94 billion outstandings, 11.6% market share
5. Capital One
$94.32 billion outstandings, 10.4% market share

Full access to the Top Issuers of General Purpose Credit Cards in the U.S. Midyear 2018 is available when you subscribe to The Nilson Report.



PayPal’s Smart Payment Buttons

PayPal is connected to 19.5 million merchants worldwide, and 9.5 million of those merchants support One Touch, a checkout service linked to more than 100 million of the 250 million PayPal-connected accounts. One Touch, part of PayPal Checkout, facilitates payments (credit and debit cards, bank account, PayPal balance, and more) with a single touch of a smartphone or click on a desktop—without entering username, password, or payment account information.

The new PayPal Checkout with Smart Payment Buttons, which rolled out globally last month, expands Checkout by increasing payment options to include pay with Venmo accounts, PayPal Credit, and local-market alternative payment options. 

PayPal Credit is available in the U.S. and select countries in Europe. Pay with Venmo is a U.S.-only option. Local payment options will be available to businesses selling across a national border. PayPal will dynamically present buyers their local payment option, which initially will include Bancontact in Belgium, EPS in Austria, Giropay in Germany, MyBank in Italy, and iDeal in the Netherlands. Local payment options from PayPal Checkout save merchants the time and cost of direct integrations with multiple alternative payment providers they need to support. 

PayPal Marketing Solutions, which became available in the U.S. in 2017, is being rolled out to merchants that deploy Smart Payment Buttons in select markets in Europe and Asia. It provides aggregated, anonymized information on PayPal shoppers. It also includes PayPal’s Smart Incentives, which targets offers to buyers and sends them prompts to pay with PayPal Credit or One Touch before they reach the checkout page. 

Merchants can choose the size, color, and shape of the PayPal checkout button as well as buttons for PayPal Credit, Venmo, and the local-only brands. The layout of the buttons can be horizontal or vertical. There are 23 languages available. 

PayPal’s Developer Portal offers interactive demonstrations that merchants can view to help create and test payment buttons. They can edit the code in the demo to try out different button styles, layouts, and optional button features.

Bill Ready is Chief Operating Officer at PayPal in San Francisco, California, (408) 967-1000,,

© Copyright 2021 Nilson Report

You have 1 free articles remaining. Subscribe today. View Subscription Offer
New subscribers receive over 130 articles in the 22 issues published each year,
plus the last five years of issues (that's over 1,200 articles) on a searchable flash drive.