Nilson Report

Issue 1186 | Nov 2020


Companies featured in this issue include:

Largest Credit Card Portfolios Worldwide

Market Shares of Top Issuing Countries Ranked by Outstandings in 2019

Ten-Year Change in Market Shares for the U.S. vs. China

Largest Credit Card Portfolios Worldwide

Latin America´s Top 10 Mastercard and Visa Issuers
2009 vs. 2019

Top General Purpose Card Issuers in Latin America

Top Credit Card Issuers in Latin America

Top Debit Card Issuers in Latin America

Visa and Mastercard Commercial Credit Cards in Canada

Small Business Credit Cards in Canada

Corporate Cards in Canada

Purchasing and Fleet Cards in Canada

Investments & Acquisitions—October 2020

Top Credit Card Issuers in Latin America

The 50 largest issuers of credit cards in Latin America at year-end 2019 based on purchase volume (spending for goods and services) are ranked on page 10. The 5 largest are shown below.

1. Itau Unibanco, Brazil
$100.96 billion purchase volume
2. Banco Bradesco, Brazil
$49.95 billion purchase volume
3. Banco Santander, Brazil
$40.92 billion purchase volume
4. Banco do Brasil, Brazil
$38.54 billion purchase volume
5. BBVA, Mexico
$17.16 billion purchase volume

Full access to the Top Credit Card Issuers results in Latin America is available when you subscribe to the Nilson Report.



Skipify and Google Partner for Email-Based Checkout

Email marketing messages generate up to 20% of online purchases. Each of those purchases requires a consumer to click through to a merchant’s website in order to complete a sale. A number of hurdles remain before the consumer can check out, including selecting the item, logging in to the merchant website, and completing the payment. On average, this process can be completed in as little as 97 seconds—however, it has a cart abandonment rate in the range of 70%. Abandonment rates on mobile devices approach 90%. 

To remove obstacles between a consumer and a purchase, Skipify has partnered with email providers, including Google’s Gmail (the largest in the U.S.), to move the checkout process from the merchant’s website to the consumer’s email inbox. 

Skipify creates a shopping cart inside the email platform. Shoppable messages are built by Skipify using an HTML-based email provided by the merchant. The company connects to the merchant’s sales platform in real time and uses artificial intelligence to add shoppable interactive sections to that email. No coding is required by the merchant, which can continue to use its existing email provider. Every subsequent step of the purchase process can be completed inside the email window, including payment and confirmation. 

Merchants can use Skipify’s AI to make both batch and triggered emails shoppable. Triggered messages could include personalized email, like cart abandonment follow-up messages. 

The company has developed a PCI-compliant process for passing payment details to the merchant’s existing acquirer.

Consumers need to open an account with Skipify, which can be created at the company’s website. All subsequent messages using Skipify, at any merchant, will have access to the payment details. The same one-click payment option could be offered via chat, in a blog post, or with a button on a merchant’s website. Skipify does not plan to offer credit or payment products as part of its service. Skipify says that merchants using its service report as much as a 37% increase in revenue from their marketing email.

Currently, Skipify offers support for credit and debit cards. The company is testing payment options, including BNPL installment loans. 

Skipify uses bank-level encryption to protect consumer information and has patented a process to provide real-time two-factor authentication. This capability provides separate authentication and encryption for each user and for each component of their data. Skipify says this precludes any third-party access to the consumer’s data (in the event of a data breach, for instance) without access to the consumer’s mobile device. 

Expansion plans for Skipify include partnerships with large marketing service providers and large retailers. Performance data gathered in these enterprise-scale partnerships will support future offerings to smaller businesses. 

Another email provider will soon be announced, giving Skipify access to 60% of U.S. households by the end of the year.


Ryth Martin is Chief Executive Officer at Skipify in San Francisco, California,,

© Copyright 2020 Nilson Report

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