The Nilson Report

Issue 1152 | Apr 2019


Companies featured in this issue include:

Latin America Market Shares of Purchase Volume

Latin America Market Shares of Purchase Transactions by Brand

Market Shares of Purchase Transactions in Latin America 

Latin America General Purpose Cards 2018

Second 50 Largest Debit Card Issuers in the U.S.—2018

Latin America General Purpose Cards 2018

Purchase transactions generated by global brand credit and debit cards issued in Latin America and the Caribbean region reached 22.83 billion in 2018, an increase of 12.8%.

1. 1. Visa
13.10 billion transactions, +8.4%
2. 2. Mastercard
9.08 billion transactions, +20.0%
3. 3. American Express
0.56 billion transactions, +12.7%
4. 4. Diners Club
0.09 billion transactions, +9.9%

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Installment Loans for Leisure Travel

Uplift delivers installment loan financing through more than 100 U.S.-based websites of providers of air travel, cruises, hospitality venues, tours, and vacation getaways. All loans are tied to leisure travel. Uplift, which began offering installment loans in 2017, expects to finance over $900 million this year. Those loans are originated by CBW Bank of Weir, Kansas. However, Uplift buys them and carries the receivables. 

Consumers with incomes between $40,000 and $150,000 are the targeted market. Most finance an annual family vacation, while making their getaway accessible or more affordable with installment payments. Others use installment financing because they want to spend extra for a once-in-a-lifetime experience. Finance charge rates begin at 8.99%. 

The Uplift loan platform is integrated into a business partner’s website. Airline partners include American, Southwest, Lufthansa, JetBlue, Spirit, and United. Universal Studios, Norwegian Cruise Line, and Caesars Entertainment are also partners. 

Monthly installment loan offers begin on the first page consumers see at a partner’s site and the financing option is presented at every opportunity throughout the ecommerce experience­—search results, add-on pages, online booking flow, and checkout. With this approach, consumers buy earlier, upgrade, and increase their spending versus presentation only at checkout. Partners get paid by a virtual Mastercard or Visa card issued by Wex. Uplift operates its own call center, which connects to a partner’s back-end system. 

Uplift allows travelers to pay their installment loans with debit cards or the ACH, as well as Mastercard and Discover credit cards. (Visa does not process installments.) It provides loans as low as $200. There are no hidden fees or late fees. Uplift handles all integration work with the partner. 

Partners that want to handle the integration with in-house personnel use APIs to reach Uplift. UATP has signed an exclusive contract to offer Uplift installment loans through its airline customers. Consumers will see the offer directly in the online booking flow. Payments through this contract will be handled on the UATP settlement system. 

Airlines that use Uplift and that also partner with Visa and Mastercard issuers on co-branded cards receive information about Uplift users they can share with their co-brand partners for potential card solicitation. 

The leisure travel industry is believed to be worth $1.400 trillion worldwide, including over $300 billion in the U.S. 

Uplift will have one million users by year-end. The company has just hired its first country manager for Canada.

Uplift received $123 million in Series C funding earlier this year. 

Rob Soderbery is President at Uplift in Menlo Park, California,,

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