The Nilson Report

Issue 1134 | Jun 2018


Error
Thank you! Your free copy of this issue is now available in your email inbox.
The Nilson Report may contact me about
products and services of interest.

I have read and understand The Nilson
Report's Privacy Policy.

FEATURED COMPANIES

Companies featured in this issue include:

Top U.S. Commercial Card Issuers

Middle East–Africa’s Largest Acquirers

PayPal Buys Mass Payouts & Anti-Fraud Platforms

Giift.com Loyalty Program Support

Supreme Court Victory for American Express

Linked2pay Instant Merchant Settlement

Payworks/CyberSource Omnichannel Partnership

Nvoicepay and Mastercard in B2B Partnership

Top Issuers of Commercial Cards in the U.S. 2017

Top General Purpose Acquirers in Middle East–Africa 2017

Largest Visa/Mastercard Merchant Acquirers in Middle East–Africa 2017

U.S. Visa & Mastercard Commercial Card Issuers 2017

Top U.S. Small Business Credit Cards

Top U.S. Fleet Cards

Top U.S. Purchasing Cards

Top U.S. Small Business Debit Cards

Top U.S. Prepaid Cards

Top U.S. Corporate Cards

Top General Purpose Acquirers in Middle East–Africa 2017

The five largest payment card acquirers in the Middle East based on total transactions processed are all headquartered in Iran. All cards they processed are domestic market-only payment products.

1. 1. Behpardakht Mellat
3.37 billion transactions
2. 2. Asan Pardakht Persian
3.06 billion transactions
3. 3. Saman e-Pay
2.70 billion transactions
4. 4. Parsian E-Commerce
2.19 billion transactions
5. 5. Iran Kish Credit Card Co.
1.68 billion transactions

Full access to the Top General Purpose Acquirers in Middle East–Africa 2017 results is available when you subscribe to The Nilson Report.

POSTED JUN 29, 2018 | PRINT

Giift.com Loyalty Program Support

More than 40% of loyalty program reward points are never used. In part, because many points are earned for products or services rarely used. It is also true that many issuers of reward points have not deployed the smartphone-based redemption systems desired by a growing number of their customers.

Giift created a global marketplace in 2012 to let consumers convert reward points they can’t use into gifts they want. 

Today, there are 25,000 merchants operating in 55 countries in the Giift marketplace. The company’s sales team works to bring smaller merchants into the marketplace so consumers have local redemption options, not just global brands. The company hopes to have 50,000 merchants by year-end. 

Last year, Giift processed 50 million transactions for loyalty points, rewards, miles, and private label prepaid cards valued at more than $2.50 billion. 

There are 25 million consumers in the Giift.com marketplace. 

The company started in Singapore, where it could easily connect issuers of points with merchants looking to find new customers. Giift works with banks, airlines, retailers, and other businesses to create a closed-loop network outside of in-kind operations such as airline miles for flights and hotel points for rooms. Its marketplace lets issuers work only with redemption partners of their choosing. The Giift platform is optimized for mobile redemption of reward points. In the Middle East, consumers remain interested in redeeming points at the Giift website. In China, 100% of redemptions occur using a smartphone. 

For redemption of loyalty points, consumers use Giift’s proprietary technology to create private label prepaid cards they use at participating merchants. In China, Giift works with Alipay and WeChat Pay to assist in QR code-based redemptions. 

Mobile users download the Giift  app or use the Giift tool integrated with the mobile app of their loyalty points issuer. 

Banks can outsource loyalty programs to Giift. They integrate with the marketplace and then customize the redemption option they want to offer their cardholders. Integrations take from 30-90 days. Giift says midsized banks get a loyalty program that looks like a program from a big bank. 

So far, 27 credit card issuers have integrated with Giift, which also works to facilitate promotions between issuers and merchants. 

Laurent Xatart is Chief Executive Officer at Giift.com in New York, (646) 838-4167, laurent.xatart@giift.com, www.giift.com

© Copyright 2018 The Nilson Report