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Affirm’s Adaptive Checkout for Buy Now, Pay Later

Among the eight publicly traded providers of buy now, pay later (BNPL) financing options for consumers is U.S.-based Affirm. The company’s market capitalization of over $40 billion exceeds all of its competitors. Affirm recently launched Adaptive Checkout to expand the acceptance of BNPL among a wider number of consumers by providing more flexibility and choice. The decision engine in Adaptive Checkout allows for the presentation of biweekly installment payments for a purchase side by side with a monthly payment option. Consumers can choose four interest-free payments every two weeks or p...

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October 2021
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