Delivering cash back to consumers immediately after they make a purchase at a merchant is the core component of the business model of Dosh, which sits in the middle between merchants and consumers using credit and debit cards. The company, which has signed over 200 Tier I and Tier II merchants to its platform, says attractive cash-back offers are made when merchants know they are acquiring a new customer or if a regular customer increases the frequency of visits and/or the monetary value of their visits. Dosh says it provides merchants the traceable evidence of this incremental revenue increas...