MasterCard has formed a global partnership with P97, a U.S. company with expertise in geolocation-based mobile commerce for fuel retailers. Through a software-only integration with the controller that operates gas pumps, P97 links branded gasoline companies to the independent retailers that sell their products. Of the 150,000 retail fuel outlets in the U.S., less than 2% are owned by the companies that own the gasoline brand. Mobile apps already exist for consumers who want to find the nearest gas station of their preferred brand. MasterCard and P97 want to expand those apps to include geol...