Nethone began building business intelligence models for revenue growth and customer retention before moving into ecommerce fraud fighting. It builds different risk models (chargebacks, authorizations, customer behavior prediction, and more) for each merchant and builds distinct models for mobile versus online transactions. The company touts its ability to quickly enable acquirers to on-board online merchants using a simple Java script tool. In its risk models, Nethone deploys machine learning and a merchant’s database of previous transaction history, information it supplements with data o...