Pentadata uses machine learning to create signals (physical support of information) and value-added concepts that extract actionable information from raw consumer payment and financial data. Raw data is received from issuers, processors, card networks and credit bureaus by way of consumers who have agreed to make it available to third parties. Signals are shared via APIs and can be used for building apps, creating rewards, offering cash-back cards and providing card-linked rewards programs. Recent partnerships have expanded Pentadata’s access to data as well as deepened its ability to sha...