Prepaid cards and paper checks are commonly used by consumer packaged goods (CPG) companies, white goods manufacturers, telecom companies, and others to provide consumers with rebates, rewards, and incentives. However, up to 35% of those cards and checks go unredeemed. When they aren’t used, the provider loses the opportunity to deepen loyalty with the recipient. That lost opportunity is also costly. Rebate, reward, and incentive providers must buy private label- or general purpose-type prepaid cards at a 2% to 3% discount to their face value. In addition, they incur costs for fulfillment in...