Izicap offers a cloud-based platform acquirers use to offer small and midsized businesses (SMBs) rewards and loyalty programs, as well as analytics to support marketing campaign management. Merchant customers of Credit Agricole in the Provence area of France have beta tested Izicap’s platform over the last six months. Izicap says that the test has demonstrated proof of concept and that acquirers and their merchants have valid benchmarks for returns on their investments. Markadis, currently an ISO in the U.K. and Ireland, has licensed Izicap’s platform and will begin marketing it on a wh...