Email marketing messages generate up to 20% of online purchases. Each of those purchases requires a consumer to click through to a merchant’s website in order to complete a sale. A number of hurdles remain before the consumer can check out, including selecting the item, logging in to the merchant website, and completing the payment. On average, this process can be completed in as little as 97 seconds—however, it has a cart abandonment rate in the range of 70%. Abandonment rates on mobile devices approach 90%. To remove obstacles between a consumer and a purchase, Skipify has partnered w...