Targeting Sports Fans for Loyalty Offers

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Targeting Sports Fans for Loyalty Offers

There are 80 million people in the US who are customers of Fanatics, operator of a digital platform that targets sports fans with official merchandise, NFTs and other digital collectibles, betting, games and trading cards. Fanatics manages online sales through 900 sites for Major League Baseball, the National Basketball Association, the National Hockey League, the National Football League and the National Collegiate Athletic Association. It also licenses apparel to large retailers including JCPenney, Kohl’s and Walmart. A majority of those 80 million sports fans are members of Fanatics’...

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Nilson Report

1228

October 2022

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