Industry News
February 2, 2026
Fiserv Launches Unknown Shopper at NRF
FISERV, the second largest US merchant acquirer, has launched Unknown Shopper from Fiserv for retail, restaurant and fuel merchants and their marketing partners. Unknown Shopper from Fiserv is billed as a service that transforms payment data into actionable insights that support more relevant engagement and better customer experiences. Users can build customer segments based on spending patterns and deliver relevant offers and experiences to customers not already connected to a loyalty program.
