Industry News
July 27, 2025
New Rakuten American Express Card, Powered by Imprint, Offers an Extra Four Percent Cash Back on Rakuten Purchases
RAKUTEN, a shopping platform that offers cash back on purchases from top consumer brands, has launched the Rakuten American Express card exclusively for Rakuten members in the US. The no-annual-fee card is powered by Imprint, a fintech company that designs, launches and manages co-branded credit card programs. First Electronic Bank is the card issuer. The card offers an extra 4% cash back on top of what shoppers already earn while shopping on Rakuten’s platform, and an extra 5% cash back on top of the 5% members earn when dining at Rakuten partner restaurants. Cardholders also have access to offers on the Amex merchant network.