Sentral has created a processing gateway that links merchants making targeted offers to consumers with EFT networks that settle debit card payments initiated primarily with PINs. Currently, card-linked offers in the U.S. involve hundreds of millions of Visa, Mastercard, and American Express credit cards and Visa and Mastercard debit cards. All Visa and Mastercard debit cards can also operate in one or more PIN-based EFT networks. However, publishers of merchant offers such as Rakuten face a challenge when a debit transaction is routed through an EFT network. They are not notified of the sale a...