Plebicom has built a network of 3,000 merchants in France that offer consumers cash-back discounts for purchases made online and in-store through the company’s eBuyClub and 12 other websites it white labels for clients. Plebicom’s research shows that cash back motivates consumers to shop twice as often online and spend almost twice as much. The company also offers consumers voucher codes, discount coupons, and other enticements to motivate sales, including in-store at a growing number of merchants. Plebicom’s white-label websites are made available to banks, airlines, insurance compan...