Citi sees an opportunity to provide wholesalers, manufacturers, and other corporate customers with the ability to accept payments directly from consumers. Historically, these companies have not had much direct connection with consumers. However, traditional distribution channels are changing and a growing number of companies want to capture more of the economic value of the supply chain as well as create loyalty among users of their products. The Treasury and Trade Solutions (TTS) unit of Citi is building a consumer-facing digital payments business that will handle payments from cards, ewal...