Merchants as small as sole proprietorships can benefit from ecommerce fraud fighting from Seon. The four-year-old company was formed to provide fraud protection to small and midsized businesses. The company gains new customers, in part, from its 30-day free trial. Merchants onboard themselves and test the Seon scoring engine through a user interface that lets them launch the service without needing to train a model. Once merchants become Seon customers, they are guided to create custom models that help more quickly identify fraud and approve good transactions. The company has 5,000 merchant...