Payment service providers (PSPs) offer online merchants acceptance support for card and alternative payments. Increasingly, PSPs are expanding beyond a strictly business-to-business (B2B) operations model focused exclusively on payment processing to one that incorporates value-added services their clients can offer to consumers. This is a B2B2C operations model. As payment processing for online merchants becomes a commodity business, which is what occurred with in-store payment processing, value-added services will be required for PSPs to generate higher operating margins. Recently formed I...