Bridge2 Solutions has spent more than a decade developing technology that focuses on the redemption or “burn side” of a loyalty/reward points program. Its clients are the program sponsors—financial institutions, airlines, hotels, and others—that issue points. They realize that loyalty to any brand depends not only on the value of rewards but also on the ease of redemption. Bridge2 Solutions’ clients include 7 of the top 10 credit card issuers in North America, 2 of the 3 largest third-party cardholder account processors, and 1 of the 3 largest global airlines. Over the last 10 yea...