Article

Mastercard Streamlines Corporate Logo

Mastercard is dropping its name from its corporate logo and will use only the interlocking red and yellow circles at acceptance locations in the physical and digital worlds. The interlocking circles have been the central feature of the brand since 1968 when Mastercard was known as Master Charge: the Interbank Card. In 1979, the wording was simplified to MasterCard—the internally capitalized “C” reflecting a trend that became popular during the ‘70s and ‘80s called camel case and led to producing names like CompuServe, VisiCalc, and NetWare. The Mastercard brand refresh in 2016 mad...

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January 2019
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