Japanese consumers prefer to pay for purchases with cash, including goods they buy online. Since 2014, Paidy has offered a service for consumers that make online purchases without having to be onsite to pay cash on delivery. After selecting Paidy as their online method of payment at more than 700,000 websites, consumers open an account using their mobile phone number to verify their identity via SMS message. The purchase is completed and consumers are billed once a month by Paidy. Invoices are received via SMS and can be paid online or at most convenience stores in Japan. Paidy’s servi...