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Private Label Cards to Operate on VisaNet

Karta, an Australia-based provider of private label and co-branded cards, will launch a business in the US in the fourth quarter of this year. The company has become a direct Visa card issuer in the US but can only use its license to issue card numbers and make financial settlement for private label prepaid cards. All Karta card transactions will be initiated from a consumer’s mobile wallet. Transactions will be handled by a merchant’s existing acquirer like any other Visa card payment. There is no need for an extra integration with Karta, which will be the first company to send a priva...

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June 2024
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