Consumer packaged goods (CPG), which are products consumed daily and replenished frequently, is a market fueled by more than $200 billion in annual promotional spending. Paper checks, coupons and vouchers delivered directly to consumers and used for rebates comprise nearly 40% of the CPG industry’s promotional efforts. Each of those delivery mechanisms is prone to fraud, while providing CPG brands and marketers little insight into the efficacy of their promotional campaigns. Fraud typically occurs by way of counterfeit coupons created using Photoshop software or paper checks stolen bef...