RCS to Boost Conversational Commerce

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RCS to Boost Conversational Commerce

The short message service (SMS) technology that transmits text-only messages between phones on cellular networks was commercialized more than 30 years ago. Despite its limitations, SMS has played a role in recent years in the growing field of conversational commerce, which is the engagement of customers through channels that include mobile, email, chatbots, messaging apps (Telegram, WhatsApp, WeChat, Messenger, et al.), and voice assistants (Apple Siri, Google Assistant, Amazon Alexa). Email, voice, direct mail and simple SMS are tired marketing channels. Rich Communication Services (RCS...

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Nilson Report

1293

September 2025

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RCS to Boost Conversational Commerce

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