Connecting the bank account of a consumer or business directly to the bank account of a merchant is the business of Sweden-based Trustly. The company had revenue of $154 million last year from providing direct clearing for account-to-account (A2A) payments, mostly in Europe. A2A payments are an alternative to card payments. They are less expensive for providers of goods and services due to lower merchant fees and lower costs tied to fraud and chargebacks. Trustly has invested in making it easier for people to initiate an A2A payment, including adding connections to more banks as well as inc...