Viacom, owner of U.S. television networks Nickelodeon, BET, Comedy Central, MTV, Spike, and more, has signed an exclusive partnership with American Express to create optimized target marketing opportunities for advertisers seeking viewers on television, digital, and social channels. The partners will leverage their respective data mining capabilities, combining what they know about their customers’ TV viewing and buying habits, to create “Vantage Intent, powered by Amex.” American Express and Viacom will use predictive models to extrapolate to the entire U.S. population groups of interes...