Australia-based Limepay offers online merchants a buy now, pay later service they can provide to their customers under their own brand. The service also includes card payment processing. All receivables tied to the service are carried on Limepay’s balance sheet while all data gathered about a buyer is owned by the merchant. Limepay bills a consumer’s credit or debit card in four equal installments. The merchant’s branded buy now, pay later offer is presented periodically when consumers are shopping as well as at checkout. Payment in full is an option. Limepay has a processor relations...