Online sellers have a difficult time confidently verifying the identity of buyers, especially if they live in another country. Whitepages Pro is a company that provides online sellers worldwide the ability to verify five pieces of unregulated data—name, address, phone number, email address, and IP address, so they can substantiate identification claims at a checkout page. Whitepages Inc. has been in business for 20 years. When it started, it offered an online service to help people find friends with whom they had lost contact. Whitepages.com still receives 55 million unique visitors every...