Managing the convergence between payment information and loyalty programs is the business of Valuedynamx, a wholly owned subsidiary of loyalty management consultancy and travel benefits company Collinson Group.

Valuedynamx connects rewards programs that collectively account for 400 million members to merchants offering rewards or deals. The company’s predictive analytics capabilities present curated rewards and products in a range of lifestyle categories. The goal is to give cardholders more reasons to use their credit and debit cards and deepen their...