Purewrist has launched a general purpose wearable payment product for users who cannot afford a $150 to $300 device such as an Apple Watch. The device can also be used in closed-loop systems such as stadiums and events. Purewrist sells the bracelet directly to consumers (B2C) as well as on a B2B basis. Potential B2C customers include parents purchasing for children and others using the device to pay for public transportation. Purewrist expects B2B clients to include public transit systems and hospitality companies such as resorts. Purewrist’s product has two components. In addition to ...