Credit card purchase volume generated by private label store cards reached $181.81 billion in 2018, an increase of 5.7% over the prior year. This compares to 9.7% growth on purchase volume of $3.678 trillion on combined Visa, Mastercard, American Express, and Discover general purpose credit cards. However, outstandings tied to private label store cards grew 9.7% to reach $130.83 billion at year-end 2018. General purpose card outstandings reached $973.38 billion, up 5.4%. Private label store credit cards in circulation totaled 392.0 million at year-end 2018, an increase of 2.8%. Store credit...