Private label store credit cards generated $201.20 billion in purchase volume in 2023, a decline of 8.1%. In comparison, purchase volume of $5.821 trillion tied to American Express, Discover, Mastercard and Visa general purpose credit cards was up 6.8%. Outstanding receivables on store cards grew 1.2% in 2023 to $130.37 billion. General purpose cards outstandings grew 11.7% to $1.248 trillion. Private label store credit cards in circulation as of December 31, 2023, totaled 292.1 million, down 3.3% from 2022. Active credit card accounts, which are those with at least one purchase in the f...