Higher-value discounts and other gift offers from more than 8,000 national and local merchant partners of Nift can be presented to cardholders and other customers as unexpected thank you gifts, providing revenue and boosting loyalty. Unlike rewards that are aspirational and depend on customer behavior over time, gift offers from Nift are presented at any touch point between a company and their customer simply for performing a desired function. The surprise factor of a gift offer serves to reinforce loyalty. Nift, which operates in the US, Canada and the UK, counts buy now, pay later spec...