Transaction Moment Ads from Rokt for Card Issuers

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Transaction Moment Ads from Rokt for Card Issuers

Rokt provides a technology platform that embeds value proposition messages into a cardholder’s checkout and payment experience that pertain to the use of a particular card. The pre-checkout timing of a card-specific message can help issuers win the top-of-wallet battle in a market in which cardholders own multiple active credit cards. Post-checkout can be just as strong an engagement moment in ecommerce because cardholders are still in a buying mood. Issuers can use Rokt to promote new card products, deliver welcome bonuses, make BNPL offers or present merchant-funded cash-back offers ...

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Nilson Report

1298

December 2025

Articles in this Issue

Charts, Tables and Graphs in this Issue

Available only to subscribers

Payment Card Fraud Worldwide (2010 through 2030)

Global Fraud Losses—US vs Outside the US

Fraud Losses by Type of Card (in Billions in 2024 with Change vs. 2023)

Card Fraud Losses Projected

Global Card Acceptance Locations (2019 through September 30, 2025)

Merchant Acceptance Locations

Commercial Card Products (US Visa & Mastercard Purchase Volume 2024)

Purchase Volume on US Commercial & Consumer Cards 2024

Market Share of Consumer Cards of Total Purchase Volume 2024

Largest Credit Card Issuers Worldwide (Ranked by Purchase Volume in 2024)

Global Brand General Purpose Cards (Midyear 2025 with Change vs. Midyear 2024)

Investments & Acquisitions (November 2025)

Mentioned Companies:

Transaction Moment Ads from Rokt for Card Issuers

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