Visa has licensed SmartMedia Technologies’ (SMT) enterprise engagement and loyalty platform, which provides consumers with a mobile wallet that can store rewards points and benefits as well as serve as a custodial wallet for tokens and cryptocurrencies. SmartMedia’s SaaS platform bridges Web2 and Web3 mobile applications. Web2 applications, which include the biggest loyalty and rewards programs in the card industry today, do not operate on any blockchain. Web3 apps, which are just starting in the card industry (see issue 1252), are blockchain-based and typically involve tokenized digita...