Equifax closed its purchase of AI-driven fraud prevention and identity verification company Kount in February 2021. Almost immediately, the companies began adding Equifax data sources that help with identity verification and trust to Kount’s platform, which was already handling 200 million transactions a day. The integration of both companies’ core competencies has been completed. The result is Kount 360, which operates on the Equifax Cloud. The platform uses AI to contextualize data supported by supervised and unsupervised machine-learning modules. Through a single user interface, it de...