All companies that issue reward points as part of their loyalty programs deal with the same problem—most recipients never accumulate enough points to earn an award. The value of unredeemed reward points exceeds hundreds of billions of dollars worldwide. A related problem is that those consumers become reluctant to join any new rewards program because the benefits of loyalty have never been reinforced. Switzerland-based Qiibee believes a solution to both problems is to offer reward points that can be redeemed for cryptocurrency. The company offers a protocol that brands can use to issue re...