Knowledge-based authentication (KBA) as a method of proving someone’s identity to access an online service needs to be replaced. Criminals have stolen so much personally identifiable information (PII) through data breaches that the greatest looming threat to online financial services, including ecommerce payments, will be the inability for valid customers to definitively prove who they are. The Better Identity Coalition, launched in February 2018, is an organization comprised of a cross-section of companies focused on developing and advancing policies at a governmental level that promote bet...