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Visa Destinations Travel Platform Launched

Changes evident in travel-related purchases billed to Visa cards have in recent years reflected a movement beyond a wide cross section of consumers interested in the main tourist sites in destination cities to include individuals motivated to seek entertainment, sports, culinary, fashion and other experiences in those same places (and elsewhere). Visa stats show that experience-motivated travel is growing in every age demographic. Capturing the spending tied to passion-based travel—before, during and after a trip—is the aim of the newly launched Visa Destinations platform. AI-based, ...

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