Surveys conducted by American Express suggest that one-third of small merchants in the U.S. have not decided to upgrade to EMV-compliant POS terminals or do not plan to do it. The Small Merchant EMV Assistance Program is a $10 million fund established by American Express to help accelerate deployment of EMV chip card reading terminals in the U.S. Amex will give $100 to up to 100,000 small merchants depending on the number of merchants who apply for the reimbursement money after buying a terminal before the April 30 deadline. At American Express, a small merchant is one with less than $3 ...