Health insurance providers and third-party administrators of health insurance plans as well as some large corporations have started to offer incentives to U.S. consumers to take actions that improve their health. They believe it is more economical to promote wellness and keep people from getting sick than to treat them once they are ill. Incentives can be cash rebates, reward points, or discounts for goods, including fruits and vegetables, and services such as gym memberships, transportation, and utilities. Rewards are earned when consumers exhibit healthy behavior and are delivered when benef...