Software from Datability called iZooto provides a user engagement, retention, retargeting platform at more than 15,000 websites worldwide. The marketing automation tool works by tracking the behavior of a visitor on a site. It helps marketers target notifications to consumers who leave without taking an action. Ecommerce merchants see up to a 10% bump in top line revenue from iZooto’s ability to craft a targeted marketing message to the visitor who has left a site—when tied to a special offer. The offer can be delivered even after the visitor has left the website. In India, PayPal intro...